Product Reviews | Trader Joe's | Trader Joe's by the Season | Trader Joe's Fall Items

Trader Joe’s Pumpkin Brioche Twist Bread

If you didn’t know, Trader Joe’s has a huge bakery section, which includes this Pumpkin Brioche Twist Bread in the fall. We want to test out this delicious-sounding bread and see if we can ramp up our breakfast routines with it. Read on to see everything we have to say about it and for our Exclusive Cart Rating!

A loaf of Trader Joe's Pumpkin Brioche Twist on a white marble counter.

What is Trader Joe’s Pumpkin Brioche Twist Bread?

Brioche bread is an enriched French bread that’s made with butter and egg, which boosts the fat content in the bread and adds a ton of flavor. It’s soft, squishy, and utterly delicious.

Trader Joe’s sells a number of brioche bread items including a plain brioche loaf, brioche hamburger buns, brioche hot dogs buns, and brioche French toast (in the freezer section). This Pumpkin Brioche Twist Bread is a smart addition to their brioche line-up that I’m sure helps to boost sales every fall.

The brioche dough for this bread is swirled with warm pumpkin spices and twisted up into a loaf shape for baking. The spiced swirls in the bread slices are not as distinct as I hoped they would be but they do the job to add flavor to the bread nonetheless.

Where In the Store?

You can find this Pumpkin Brioche Twist Bread in the bakery area of Trader Joe’s nestled among the other breads, rolls, and bagels.

How to Serve this Pumpkin Brioche Bread

In my humble opinion, brioche needs nothing more than to be toasted and slathered with good salty butter. This is one of my absolute favorite breakfast treats and if there’s some strawberry or peach jam around, I’m completely done for.

However, to boost the fall factor, swap the jam for some pumpkin butter, apple butter, or apple cider spread.

This pumpkin brioche also makes FANTASTIC French toast! I made baked French toast with it and Mariah’s mom (my aunt) made griddle French toast with it which I loved even more than the baked version!

The Review

OK, let’s start by saying that I’m a carb eater and there’s almost nothing I love more than the smell of toast in the morning. It’s just such a basic scent but when you love toast as much as I do, you know what I’m talking about here.

With that said, I didn’t even intend to eat Trader Joe’s Pumpkin Brioche Twist as toast when I bought it. I was planning to make a baked overnight French toast with it, which we loved. And I used the whole loaf for it.

But because I hadn’t actually made toast with it, I felt like I needed to buy it again to test the bread as toast.

And it was goooood as toast with just some salted butter but even better with that salted butter and a schmear of pumpkin butter. Oooo yeah!!

However, as with the Trader Joe’s pumpkin bagels, I feel like this brioche is a bit light on the pumpkin flavor. Again, it’s great toast and it’s pretty darn close to what a good brioche bread should be – soft, buttery, and a tiny bit chewy – but it’s a little light on its intended flavor.

Aside from the lack of pumpkin flavor, my only other gripe about the bread is the wrapper on the bottom. You’ll sometimes find bakery brioche bread baked and sold with the parchment wrapper still attached to the bottom and sides of the bread. The parchment prevents the bread from sticking to the baking pan and gives it some structure when baked (since it’s such a soft bread).

But, because the bread is pre-sliced, you need to remember to pull the wrapper off of each slice before toasting it or dipping it into an egg mixture for French toast. And the wrapper isn’t easy to see! I toasted the wrapper the first time I made toast and my aunt forgot to pull it off a couple of slices of the French toast she made. Oops!

Other than those couple of things, this Pumpkin Brioche Twist is a fantastic fall bread to pick up!

Buy It Again?

I’ve already bought 2 loaves of this Pumpkin Brioche Twist this fall and if my local Trader Joe’s still has it in stock then next time I’m there, I’ll pick up another loaf to save for Thanksgiving breakfast.

Rating Time!


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